Bai zhiwei
柏志威
Bai Zhiwei, born in 1981 in Shenzhen, China, lives and works in Shenzhen. His practice inhabits the unstable edges between sound, image, memory, and technology, continually questioning how reality is produced through the body, media, and systems. Working across sound, moving image, photography, generative processes, technological systems, and spatial installation, he does not define his practice through any single medium. Instead, he treats the translations, deviations, and residues between media as the site where his work takes place.
In Bai’s work, sound is often not merely auditory material, but a continuous state within the body or within spatial structures. Images, likewise, are not simply objects of viewing, but traces left behind by memory, attention, and technological processing.
His practice is concerned not with the representation of reality, but with the process through which reality is produced: how the body receives the world, how media organize perception, and how technological systems participate in the generation of judgment, memory, and images. Noise, afterimages, data, frequencies, space, and matter are continuously translated into one another in his work, allowing experience to emerge in a state between perceptual archive, technological structure, and poetic site.
Before focusing on contemporary art practice, Bai worked for many years in visual communication and art direction. He founded BAIS DESIGN and was named one of Forbes China’s Most Promising Designers. This background is not separate from his artistic practice, but has been transformed into a sustained sensitivity toward image systems, spatial rhythm, informational structures, and visual language. In recent years, his work has expanded from visual culture into sound art, experimental moving image, generative systems, and spatial installation, forming a continuous artistic path around perception, memory, technology, and the mechanisms through which reality is generated.
柏志威，1981年生于深圳，现工作生活于深圳。他的创作停留在声音、图像、记忆与技术之间的不稳定边界上，持续追问现实如何在身体、媒介和系统中被生成。其作品横跨声音、影像、摄影、程序生成、技术系统与空间装置，并不以某一种媒介作为固定身份，而是将媒介之间的转译、偏差和残留作为创作发生的地方。
在柏志威的作品中，声音往往不是单纯的听觉材料，而是一种身体内部或空间结构中的持续状态；图像也不只是观看对象，而是记忆、注意力和技术处理之后留下的痕迹。
他的实践关注的不是对现实的再现，而是现实被制造的过程：身体如何接收世界，媒介如何组织感知，技术系统如何参与判断、记忆和图像的生成。噪音、残影、数据、频率、空间和物质在他的作品中不断相互转译，使经验呈现出一种介于感知档案、技术结构与诗性现场之间的状态。
在专注于当代艺术实践之前，柏志威曾长期从事视觉传达与艺术指导，并创立柏与伙伴设计公司，并获得福布斯中国最具潜力设计师称号。这一背景并非与其艺术创作分离，而是转化为他对图像系统、空间节奏、信息结构和视觉语言的长期敏感性。近年来，他的创作逐渐从视觉文化经验延展至声音艺术、实验影像、生成系统和空间装置，形成一条围绕感知、记忆、技术与现实生成机制展开的持续艺术路径。
Selected Exhibitions and Projects
2025
100+ Art Season, Shenzhen Buji Cultural and Sports Center, Shenzhen, China — Most Popular Artist Award; Jury Award
Songshan Lake Biennale, Dongguan, China
2022
GLOW Shenzhen 2022: Forest of Light, Shenzhen, China — Inspiration Award
ERÀ Monologue Art Exhibition, INNerà Art Space, Shanghai, China
2020
Trash New Order, OCT-LOFT Public Art Exhibition, B10 Space, Shenzhen, China
Tomorrow’s Vision – Dimensions in Motion, The Coastal Corridor Art Project, Elevated Walkway Park, Shenzhen, China
2018
View of City: Contemporary Photography Art Exhibition, Shenzhen Art Museum, Shenzhen, China
2017
Cities, Grow in Difference, UABB Bi-City Biennale of Urbanism / Architecture, Shenzhen, China
World by World Art Exhibition, NordArt, Germany
Lens – Chinese Contemporary Art Exhibition, Shenzhen Art Museum, Shenzhen, China
2016
Unknown Asia Art Exchange, Osaka, Japan
2015
Re-living the City, UABB Bi-City Biennale of Urbanism / Architecture, Shenzhen, China
1st Shenzhen Contemporary Art Biennale, Shenzhen, China
Magic Contemporary Art Exhibition, Shenzhen, China
Selected Design Exhibitions and Recognition
2021
The Tokyo Type Directors Club Annual, JapanHKDA Global Design Awards, Bronze Award
2018
Red Dot Design Award, Germany
iF Design Award, Germany
2017
Design for Asia Award，Silver Award，Hong Kong, China
2015
Forbes China — 30 Most Promising Designers
2012
The 53rd Type Directors Club Annual, New York
2009
The Tokyo Type Directors Club Annual, Japan
The 85th Art Directors Club of New York Awards, New York
Golden Bee 7 International Biennale of Graphic Design, Moscow, Russia
2008
The Tokyo Type Directors Club Annual, Japan
2007
18th Chaumont International Poster Festival, France
20th Poland International Poster Biennale in Warsaw
The 8th Japan International Poster Triennial in Toyama, Japan
The 22nd International Biennale of Graphic Design Brno, Czech Republic
The Tokyo Type Directors Club Annual, Japan
The 15th Finland International Biennial of The Poster in Lahti, Finland
Selected Publications
Asian Creative, JapanCelebrate 65, New York, USA
Drawing for Graphic Design, New York, USA
Typographics ti: ,Japan
Atlas of Graphic Design, Spain
Point East ,Hong Kong, China
Typography, Taiwan, China
Young Asian Graphic Designers, Germany
Graphic, USA
Identity, Russia
Page, Germany
Simple, Australia
Neshan, Iran
Contact
309West, Building B3, North Area, OCT-LOFT, Nanshan Dist., Shenzhen, China
广东省深圳市南山区华侨城创意文化园北区B3栋309西
bai@baisdesign.com